STELLA STORY

After pioneering conscious luxury fashion, Stella McCartney is now committed to offering a conscious alternative in beauty.

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a true innovator with a unique perspective

Stella has always advocated for an alternative route. A more mindful approach that leads to caring for ourselves and Mother Earth in a perfect harmony.

Archive picture Stella laying

at one with nature

"I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way.

Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her. I believe she has it all and if we see that, we can feed our body and our soul inside and out.“

– Stella McCartney

a unique upbringing

Born to a family of creators who were legendary in public, but ordinary at home, Stella McCartney was raised in both the city and the countryside.

She was kept grounded by her late mother and muse, Linda – a photographer, vegetarian and animal rights activist whose values and appreciation for beauty and nature continue to inspire her today.

Photo by Linda McCartney

Stella and wild mint from a loch in Scotland

blackand white horse
Stella portrait shot

the pioneer of conscious fashion

Stella McCartney graduated from Central St Martins in 1995 and by 1997 she was appointed the Creative Director of Chloe. In 2001, Stella McCartney launched her eponymous luxury fashion house and showed her first collection in Paris. 

A lifelong vegetarian, she has never used leather, feathers, skin or fur in any of her designs since day one – a revolutionary stance, then and now. Since those first seeds were planted, the brand has continued to grow its sustainability thought leadership through material and supply chain innovation, partnerships and more.

sustainability awards

2021 Attended the G7 UK conference and signed the Terra Carta treaty


2019 Green Fashion Award Ground Breaker Award, Milan

2017 Presented with Special Recognition Award for Innovation at the Fashion Awards.

2014 First fashion brand to join the Wildlife Friendly Enterprise Network.


2013 Conscious Award, H&M & Elle Awards, Stockholm.


2009 Honoured by the Natural Resources and Defense Council, New York


2008 Green Designer of the Year, ACE Awards, New York.


Stella on a horse